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Posts tagged: measurement
May 25, 2026
DevRel Has Been Invisible for Too Long. That's Why I'm Building Smoower.
Every DevRel team I've watched get cut in the last two years was cut because nobody at the top could see what they did. Smoower is my answer to that. An index that makes the work visible, comparable, and impossible to ignore.
June 2, 2026The Companies AI Can't See
Smoower scans more than a thousand orgs a day, and the clearest pattern is not who's winning DevRel. It's how many companies are functionally invisible to AI agents. No real README, no llms.txt, nothing an agent can use to understand what they do. Here's why that's the next visibility crisis, and what we're doing about it.